FIELD DAY AT EVERGREEN GARDENS.

The day started in exhilaration at 6.00 AM where our students gathered in Uhuru Park’s viewpoint to capture the beautiful sunrise over Nairobi. As soon as everyone arrived, one of our tutors Gibson Maina familiarized himself with the students so as to allow more engagement. He then took them through camera basics before they got a chance to document the amazing emerging of the sun across Nairobi
city. Once they were done, breakfast was organized for them as transportation was prepared for the
next venue.

By mid morning, we were all at the lush Evergreen Gardens which we have a partnership with for our outdoor practical sessions. The incredulous joy of the students was obvious from the look of their faces. Gibson Maina went ahead to use practical scenarios such as wedding where the bride and her parents are walking into the church so as to teach about focus. The students got to practice as the school also provides cameras for them to have firsthand experience as they learn theory.


They were also taught how to track movement through a concept called ‘panning’ which is basically being able to freeze a subject’s movement while they are moving. One of the students was asked to run and the rest took photos in an attempt to ‘pan’ her movement. Next, they got to practice shooting each other after being taught how to modify lighting when shooting outdoors through use of a speed light, reflector and scrim.


Lastly, David Macharia introduced himself to the students before teaching them about posing. He had one of the students pose on a seat and he took photos for them to see how various traditional posing rules are effective when working as a photographer. The students also took turns to photograph their friend and get feedback from Macharia. It was an engaging session where students were being corrected on set and they were able to keep trying until they get the best shot.

Most of the afternoon was used to practice what they had learnt. They were instructed to go around Evergreen Gardens and take photos of each other using the tips they had learnt from the two tutors. They spread out and some even took photos with the horses around as some got next to the water and the boats. After one or so hours of a practical session, they were allowed to have their lunch.


The evening session were more of a review of what they were done. They were asked to submit their best photos taken that day. These were then projected on a TV Screen and Gibson Maina went through
them while correcting their mistakes and advising them on how to improve the craft. To say the least, it was a fun day well spent. These students will make some of the best photographers in the world thanks to the unique approach that the school uses for their eight-weeks’ course.

For more information on how you can join, kindly visit https://schoolofphotography.co.ke/enroll/

Evolution Of Photography In Africa

Evolution Of photography In Africa

Photography is a way of describing things, a way to express yourself and to show people how you feel. It is one of the most revolutionary additions to the advancement of human artistic expression since the days of black and white photos and today colored photos. In Africa we have the opportunity to tell our own stories in a unique way. Photography has been made easy with the use of smart phones, everyone is now a photographer. Its high time we learn how to capture images that create emotions and tell a story.

Versatile Photographers journey started during the film cameras. With the little resources we had, such as internet we adapted to the new technology. Digital cameras has made us to learn more about information technology to be able to use software that make our work stand out in commercial, portraits, Fashion, wildlife, events, conceptual and architectural photography.

Recently, we have invested in cameras that have wifi to enable us share our images in real time.

The Front Interior of our New studio at village Market 2nd Floor.

The Vintage Night presents the Evolution of photography hosted by Versatile Photographers at Village Market. Versatile photographers is celebrating a big milestone, a lifetime achievement as you get an opportunity to Network, Interact, share your business ideas, learn professional skills from corporates, existing businesses, and be introduced to the New Photography World.

Versatile Photographers

Versatile Photographers won the Most Innovative Photographer 2018 award in Kenya during the 2018 Business Excellence Awards. We have several innovations since we started and we look forward to partner with more professionals, governments, private sector and NGOs. Following are some of the ongoing projects.

Trophy awarded to Versatile Photographers for being the most innovative

Versatile school of photography

Versatile school of photography, which won the Best Photography school during the Kenya Wedding Industry Awards has produced creative whom lives has been transformed. We believe that everyone should be fully equipped and capable of exploring their world to find what is good in it, capture it and use it to tell a story that inspires others.

The major part of our course is practical assignments and photography projects to ensure you have refined and portfolio-worthy photographic skills by the time you complete the course.

The Versatile School of Photography won the Best school of photography award during the Kenya Wedding Industry Awards

Versatile Adventures

Versatile Adventures creates awareness of the fast depletion of wildlife and positively mobilizes people to join the conservation revolution through content generation using photography, videography and articles based on wildlife and their natural environment

There is an event which happens every month at Nairobi National Park, dubbed #PhotographyInTheWild a partnership between Versatile School Of Photography, Kenya Wildlife Service, Bigfoot Adventures, Camera Kenya, Hafla Events, Negesa Trails and Shish Events Kenya. David Macharia offers training on photography skills. During the Vintage Night there will be tickets to be won for #PhotographyInTheWild and you will get to have an experience of the wild animals, learn their behavior and wildlife ethics.

A team of Photographers, hobbyists, conservationists and tour guides during the #PhotographyInTheWild

 Versatile Art Gallery

Versatile Art Gallery is a collective of exclusive images captured in Kenya. The art gallery was established from the Worth More Alive campaign 2016 of the ivory burning which was participated by world leaders who are against poaching. Images are captured by local photographers and the sales made from the images sponsors a needy student at Versatile School Of Photography. You can support the project by buying a piece of art.

The Versatile Art Gallery at Hazina Towers branch in Nairobi CBD

Africa Stock Images

Africa Stock Images is a stock photo company aimed at enabling photographers and designers around the continent to showcase, tell stories and sell their creativity about Africa through our platform. Africa Stock Images is not only a company but a market platform that gives the world the taste of the African way of life. We are focused on delivering to our customers the best content available from our premium quality images.

One of our authentic African image with african people for sale for commercial purpose.


Versatile TV

 Versatile TV is a platform that engages different clusters of people in different niches in life by telling their story through photography and video. We focus on three areas that is; Entrepreneurship, Leadership and Mentorship programs. Many iconic businessmen in Africa have made it despite various hardships and the challenges never crumbled their vision and persistence in what they believed in. Lets transform lives through mentorship.

Eric Muriithi, CEO Blaze consulting offers business etiquette and soft skills.


Versatile Etiquette

Versatile Etiquette is a team of photographers and make up artists who teamed up their artistry to produce priceless images.  Make up artist apply and teach how to apply professional make-up to individuals. They also offer masterclass to upcoming make up artist who want to venture into weddings, glamour, special effects and Tv production. We also offer soft skills training in entrepreneurship, personal branding and business etiquette.

Sammy Kamau, our lead make up artist applying make-up in our state of art studio during a photo shoot.

 

Versatile Creative Hub

Finally, creative meet corporate. Versatile Creative Hub is a platform where creative minds come together to solve a problem in this trendy time of new technology. For so many years, corporate has operated with complex structures and due to technology like social media, they have no choice but to adapt the changing times.

This is where most young people fall in where they bring their creative skills to solve a problem. The Hub hosts photographers, designers, creative directors, film makers, make-up artists, event planners and any other creative category. With the new business trends, technology has created new jobs that are not yet in our formal school curriculum, Versatile Creative Hub creates a platform to learn these skills.

We have partnered with professionals such as Pepp Talk, LifeLine International, CateChris Limited to offer training in soft skills, personal branding, financial literacy, entrepreneurship among others. Membership fee is Ksh3,000 which include membership card, collective bargaining, mentorship, workshop and listing of your business in our website portal.

 

David Macharia, one of the main mentors of entrepreneurship to upcoming creatives

Asili Yetu (Coffee Table book)

David Macharia is a Creative lead Photographer at Versatile Photographers. His passion to wildlife photography started as soon as he learnt photography skills. His work has been nominated for several awards. Don’t miss this event as he launches his first book Asili Yetu and share his photography journey how to capture images that tells a story.

Here is the link to details about the Coffee Book.

The Asili Yetu Afrika coffee book entails the life, behavior and ethics of the wild animals in Kenya which is available on order.

Exhibition

David will host an exhibition of his exclusive Images for auction during the event. The images are printed in high quality canvas and Frames. All proceeds go towards raising funds for the #PhotographyInTheWild and Versatile School of Photography projects. The project is a teamwork of photographers, bloggers, designers, event planers and tour guides.

David’s Macharia exclusive images exhibited at Nairobits Go-down centre. 

 

To be part of the event, Book your ticket by Wednesday 4th July, 2018.

Contact Person:
Kerren Irungu

Cell: +254722220978
Office: +254 721330767
Email: village@versatilephotographers.com

Designation: Key Account Manager

VERSATILE PHOTOGRAPHERS

Paybill 525676

Account No. -Your Name

Bank: Branch: Account Number: Barclays, Moi Avenue, 0751454287

Note: Sponsorship & Booking deadline dates are 30th June, 2018- The earlier your sponsorship the more the chances of visibility before the show. Get in touch with us for more informa on.

To be part of the event, book your ticket before Wednesday and support Versatile Photographers.


Note;Every ticket purchased, will help a student in need at Versatile School of Photography.

Orientation Day Class of 2018

Versatile school of photography is all about changing lives through photography and this year we do it again. Yesterday marked the beginning of a journey for versatile students who enrolled for the January intake for both videography and photography.

During this first day the students received some orientation as they were taken through what they are expected of them at the end of the two months course. David Macharia the CEO and Founder of versatile school of photography spent the better part of the afternoon motivating the students and sharing his personal journey and how he got into photography business.

Among the students they are lawyers, students, accountants, bakers among other professionals who have found interest in photography and videography. For sure versatile school of photography is the best place to learn, explore as well as getting inspiration on matters photography.

The course will be take 2 months with both day and evening classes and students are expected to engage with the teachers by asking questions as well as being innovative at the field work. At the end of the course they are expected to create their own portfolio and a project as a sign of showing the experience gained.

After the entire course the students will graduate and they will receive a certificate to prove their enrollment in the course. If you are looking for a school to study photography or even videography, versatile school of photography is the place to be and intake is still ongoing hurry to book your space today.

Story by:
Tyson kiiru

Photography Haven

Photography Haven

Looking for a photography class? Well, Versatile School Of Photography has a well outlined   photography course  that embraces a wide range of abilities and interest levels among the students. For  a beginner  someday  hoping to go pro, Versatile School Of Photography is the place to be. With passion for the art and the knack for teaching, Versatile School Of Photography has  succeeded in putting  together a well thought out curriculum that instructs budding photographers how to think and not just do,.While at the same time, offering practical advice and opportunities for their students in a holistic learning environment.

Versatile School Of Photography is truly an open and welcoming community where you get to bond with the staff and course mates as well.Topics on the basics of photography  are presented in a fun, interesting and engaging way.

Everyone comes to Versatile School Of Photography for a different reason: To learn using different cameras, to become a family photographer, to chart a new career, to pick up a weekend hobby or even for their appreciation and passion for art. Whatever the goal, we all share a common denominator; to take better pictures.

Versatile School Of Photography is committed to taking its students on a journey in which with time you will find your own vision and voice as a photographer.If you enjoy photography and you want to get better at it , put the right foot forward by joining Versatile School Of Photography.

I believe this course is a good starting point not only for people who need to utilize photography in a job but also for people with genuine interest in their progress.

Induction to Photography

The Versatile School of Photography & Videography’s reception conveys success and professionalism. At least that is how I felt as I stepped into the entryway of the school on the 9th floor of Hazina Towers. The pictures on the walls, the screens displaying even more pictures, the well-organized display area that had among other neatly placed documents, albums/ picture books showcasing even more pictures…I was especially dazed by this particular one, a magnificent picture of a section of our Capital City that hang beautifully on a wall right opposite the reception desk. The smiles & warm welcome by the beautiful ladies at the front desk added vigor to the well-lit and decorated reception area. They answered a few of my queries and asked Brenda, an alumni of the school to have a chat with me. The ex-teacher was full of praise for this school that had transformed her life for the better, literally. She assured me that I would enjoy the experience too.I had been advised that class would begin at 6pm but I was there slightly earlier – quite frankly, to decide whether or not I should take the class. The warm welcome coupled with the great testimonial by Brenda was reassuring. I got into class and found sitting space at the very back of the room. Naturally, I would have settled for a front seat, but I chose to sit there so as to gain easy exit if I needed to sneak out. As fate would have it, I together with a gentleman seated beside me were asked to fill the front seats. I now knew that I had no choice but to stay put to the very end. A nice cup of tea and a generous piece cake was served (oh, so heavenly after a hard day’s work) and the instructor of the day promptly took to the front

 

 

Students at Versatile School Of Photography checking out some of the equipments

 

 

Being a small neat class, we began by introducing ourselves and then shared each one’s motivation to study photography plus the preferred categories of photography that we intended to pursue. Here is where I learnt of interesting categories like food and product photography – sema ushamba, lol! David Macharia then shared his captivating journey in the photography world – elaborately, from his humble beginnings to the level of successful growth that he now enjoyed. Inspiration galore!Macharia oozes passion when he speaks of cameras and everything they do. I had met him only a day before, at an event organized by the school dubbed ‘Photography in the Wild’. A friend had shared a whatsapp ad of the event. This is where I met a team of excited & passionate photographers most of whom were alumni of versatile. I happened to seat beside Macharia during one of the game drives and it is then that he invited me to attend class that was beginning the next day (like kesho!). It wasn’t so much of his convincing that did it for me but the seemed sincerity with which he spelt the value I would gain from attending class. I got so much help from everyone (I had a brand new camera with almost zero knowledge of its use), made new friends and I knew that I could never miss the next Photography in the Wild event, but this time in attendance as a photographer (FOMO was real).

Couldn’t wait for classes to begin

 

Back to class – Macharia took as through the course outline, explaining what would be discussed in each of the classes. If he was not an Ace photographer, I bet this down to earth CEO would be a story teller as he is a great one. He easily supported each stated session with real life incidents. His own experience or that of his colleagues in the field. When he got to elaborate the more complicated topics like exposure, rule of thirds and composition (now I know what they are J), he encouraged the lost like me – giving assurance that we would understand everything so well in just a few days (true!).From the get go, I knew that I would leave the school with more knowledge and experience than bargained for. Topics like Relationship Management (covering issues such as understanding the client’s brief, presentation, swiftness in response and follow up e.t.c.) and leadership (training one’s team to be leaders, to be able to handle situations independently) to lessons on how to create a business out of photography are great bonuses. I look forward to them all. And did I mention there would be field work?!

 

More detailed equipments!

Macharia also guided us on the basic equipment required for class: camera (of course), lens, memory cards e.t.c. and laid out what would be expected of each student. The importance of attending class was emphasized and I now know why. The teachers give the very best of themselves, leaving no man or woman behind. Missing a session means missing out on crucial information. We were welcomed to the school and assured of all the support from himself and his awesome staff who were then introduced to us.The induction class set a great pace for me and I am sure, for my fellow classmates. By the time this class was over, I was totally sold out! I have since looked forward to subsequent classes and have not been disappointed. I would vouch for Versatile School of Photography & Videography anytime. What they promise is understated, they deliver much more…you have my word.

Already having fun

 

Gladys Juma

The Travelling Accountant

www.thetravellingaccountant.co.ke

The Introduction Class

The induction class had certainly set high standards. I couldn’t wait for the introduction class and I must say that I wasn’t disappointed. I got to class 15 minutes ahead of time and shock on me, teacher Gibson and a couple of my classmates were already there. Notes had been circulated way in advance and a team whatsapp chatroom created to ease communication. We had already been advised to bring along our cameras for class. Enjoying the refreshments, we chatted away as we waited for class to begin.

I had already met Gibson at the ‘Photography in the Wild’ event organized by the school 3 days before. At the event, the photographers (most alumni of Versatile) freely interacted with him. He was at hand providing guidance to the photographers and constantly inviting questions as we went on with the game drives. Thankfully, I sat next to him on two occasions during the game drive sessions and I kid you not, he knows a lot about photography! I listened to him critic ‘perfect’ pictures (according to me) taken by the participants – gently pointing out areas of improvement. I could only pity myself for the little I knew, ha-ha! I was honored to sit by him as I learnt firsthand the basics of handling my camera.

Tutor showing the basic camera buttons

 

The class kicked off on time. Gibson taught effortlessly, leaving nothing to chance – treating pros and amateurs alike. He explained what each and every function or button on the body of the camera did. The diopter, control dial, view finder, the exposure compensation button (yay, I still remember!) and a score of other buttons and functions were mentioned, defined – shown on projected camera images and the best part, learning practically using our own cameras. Every little bit of detail, bottom, top and sides of the camera were explained. We then moved to accessories where the topic was covered comprehensively – named and defined, and function properly explained. Accessories are added to the camera not only for flare as is expected, but also for protection.

 

We then tackled the topic of protection and cleaning of the camera and this teacher, Gibson Maina, is a real freak in this area. It would be great injustice to not follow his lead after listening to him explain how one should take care of the body, sensor, rechargeable batteries, the memory card and the lenses. Things that could easily be taken lightly like the danger of storing the body of the camera with the lens attached were strongly discouraged. He went on – “…covers should always be used for protection of the lens. The camera strap should be well fastened around the wrist or should hang around one’s neck. The lenses should be cleaned gently with the right media…” Taking care of the camera to prevent theft and also ensuring that the cameras were insured was also emphasized.

 

Class in session

 

As we got into the meat of the matter, I confirmed that Versatile School of Photography and Videography was not just any other photography school but more. The sessions are very interactive. The instructors not only lecture, students learn, watch and do. The lessons being so practical; one can’t help it but enjoy the class. The teachers are very professional. They have mustered their craft and in class, they share what they know best giving illustrations based on their day to day experiences. Though the school has enough cameras for use by its trainees, use of own camera was encouraged for the obvious reason of getting accustomed to own equipment. In closing, we were encouraged to set aside a little time each day for photography following which, all the technicalities would become second to nature.

Walking out of the class that evening, I felt more confident using my camera. Just being able to understand the functions of the various buttons made me feel like a pro. When I got home that evening, I kept clicking away. I took pictures of the kids, their dad, daughter dancing, son eating, they together, then individually – so many, till the battery went low & I couldn’t take more pictures. I even taught them how to hold a camera correctly and to take pictures on auto mode (ha ha!).

 

Tutor showing various parts of a camera and their uses

I am grateful for that great foundation. I learnt so much, it certainly was no usual introduction class. Asante Gibson for sharing information so effectively and to the Versatile School of Photography and Videography for the opportunity to study this great art of photography. I am a happy student. A very happy one!

By

Gladys Juma
The Travelling Accountant
www.thetravellingaccountant.co.ke

For:

Versatile School of Photography

Events From My Troubled Life Made Me Want To Be a Cinematography / Movie-Maker

“So many things have happened in my past life. It’s been like a movie and if I dwelled on it, I would not be here today.”

His name is Oluwaseyi Smith Bashorun, he is from Nigeria. We are in the same intake at Versatile School of Photography, he is studying Videography while I am learning Photography. Our paths hadn’t crossed until the field day where a friendly chat ignited a sharing of life’s’ unfolding.

“What kind of background would be so dramatic as to make you want to get into film?” I challenged him.

Honestly speaking, I was not prepared for what he would then share with me. He left me feeling every emotion that one could feel; from anger, hurt, disappointment to eventually hope and an insatiable belief that indeed, the best yet to come. Each one of us has building blocks that have shaped us into who we are and our most vulnerable blocks are not pretty. For Smith, they really do read like a movie. Now follow along to see if you agree…

With a different father from the rest of his siblings, Smith tells me that growing up was hard because his mum never gave him the same love and acceptance as the rest of his siblings. She seemed to project the pain that his estranged father had caused her to him. His mum’s militant upbringing also did not help the situation, the punishment was corporal and this brewed a hardening of heart inside him. He tells that his mum would beat him so much that he would sleep outside just to get away from her. At an early age, he was forced to hawk and was traumatized by all the unkind words he would get n the streets.  Over time, a serious rift ensued between them as Smith felt as though he was all alone in the world, while his mum felt that he wouldn’t amount to much.

When he got to high school, a chance meeting with the Cinematographer of a local show in Nigeria called ‘Super Story’ saw him cast for a supporting role. He was ecstatic. During this time, he began to develop an interest in cameras and being shown in camera. One day, however, when shooting an episode that required him to be hanging around a dump site, he accidentally stepped on a sharp piece of broken glass and was badly hurt. Bleeding profusely, he was rushed to the hospital and though the production company compensated, apologized and paid all the preceding medical bills, his mum forbade him from taking part in acting ever again citing that he was only doing it for selfish reasons.

After high school, Smith tells me that he wanted to study media but, out of a blend fear of his mum and a desire to please her, he choose to study political science. Unbeknown to him, the tough, violent and corrupt higher learning environment in Nigeria would catch him right in the middle. He tells me that it was all about gangs and this would lead to violence and people killing each other. As a political science student also, he saw first-hand how older politicians fueled the riots through bribery and hiring of goons as a strategy to maintain loyalty.  The lack of opportunities for youth in his country, Smith tells me, had only escalated the already bad situation. As fate would have it, one day after a casual college drinking spree, he found himself in the middle of a gang battle and was mistakenly shot at by a certain gang. He tries to explain to me the confusion, pain, and shock of the moment and I am only left to try and imagine. Incredibly, he muscled up the strength to get away from that situation and a Good Samaritan rushed him to a hospital. Seven bullets were later removed from him and he considers it a miracle that he is healthy and well today. A miracle, he muffles, that his mom doesn’t seem to recognize.

Now, Smith up till this point had a best friend who had, in her own way, preserved him, defended him and motivated him to keep going. That was his elder sister. “She would defend me from my mum,” he tells me. She was quite dear to him. His sister had always wanted him to study media and would provide for him when the need arose. Then one weekend she came home with a bad headache, Smith had wanted to leave but something seemed to keep him from going anywhere that weekend. She went on to die that Sunday. It left him shocked and distraught. He suspects it was suicide but he is never sure.

After that incident, nothing was the same again. An angry, wounded and fed-up Smith left home and university to hustle as he figured his next move. It was then that he reconnected with a high school buddy-of-his who was from a well-to-do family and who had moved to Ghana. His friend, Sly, invited him and helped him get finances to go to Ghana as well as employment while in Ghana. Sly brought a new lease of life, and Smith grabbed the opportunity with both hands. He also tells me that he only informed his mum of his intention to leave Nigeria at the night before leaving because he had grown tired of her discouragement over the years.

While in Ghana, he first enrolled in the National Film & Television Institution- Accra Ghana. (NAFTI), but found it was very expensive compared to Accra Film School. So he transferred there. He radiates a genuine smile as he tells me of how happy he was when he got the admission to join Accra Film School where he decided to study production as a whole. Life in Ghana was relaxed and wonderful and he managed to pass all his exams.  There was a lecturer, Jeff Kuba, who inspired him a lot.   He encouraged students studying cinematography to consider further learning out of West Africa to gain more exposure. It was from him that Smith learned about Versatile School of Photography and decided to contact them.

After a back and forth and a treacherous time gathering the needed finances, Smith was here in Kenya, expanding his knowledge, experience, and exposure. He tells me that since being here, he has learned a lot and gotten access a lot of additional valuable information. He has already been offered an internship after the course to which he is grateful for. Smith has a YouTube account by the name SPATAR-TV.  He tells me that the name comes the word Spartacus, which he was nicknamed because he is very brave. He tells me that he finds Nairobi life slow compared to Lagos. He had received warnings about getting robbed when he came but he doesn’t think that it comes close to Lagos.

The accumulated time apart from his mum has allowed him to reflect and accept her for who she is. He hopes that one day they can patch up the broken pieces, for now, he is looking straight ahead and is working on going global.

Dear Creative, Don’t die poor!!! Understanding photography as a business!

It was almost our last class, our photography course at Versatile School of Photography was ending but not before we learnt about photography,  not just an art but as a business.

I remember one time when Macharia David entered the class and asked randomly, ‘’who would like to make money in  photography?’’,  I did not see any hand down… and this is perhaps why I saw my classmates enthusiastic about this class. It was a major reason why were in class.

Perhaps you may understand why this was so, many are the times we have heard about the cliché that ‘’most creatives die poor?’’ Is that so?

And with all the talent  creatives have, why would one live a terrible life with no financial freedom throughout their career?

Yes, I agree we do it for inspiration but no creative would hate making a living from their art.

One morning, at Oltepesi, in Magadi, I remember a point in time when David Macharia took some seconds of a photo shoot Versatile was doing for Tata Chemicals… and he hinted how important it was for a creative to understand how to make a living from their art and not end up poor and miserable.

After a long outstanding career as renown creatives in Kenya, some seem to just die, unable to raise funds for even hospital bills. Yet, such heros do not deserve to go down like that, but what is the mistake that most of the creatives make?

I was among those excited for this class at versatile about understanding photography as a business…. and all ears we were as he began..

1)MASTER your skills and shoot until you are satisfied that yourself and others a good emotional impact. In a world of many photographers, what is going to set you apart is your creativity, how different are you from the rest?

Practical Lesson at Versatile School of Photography

  1. Have a professional portfolio with your best work

In a world of social media where majority of folks around the globe are on social media. It is recommended that your portfolio be online as it markets you faster but as you do that, it’s great to categorize your work and have the very best of your work featured on your portfolio

  1. Find a social media voice. Post regularly

Still on social media, it does not pay to have a social media platform alone but to also be posting regularly. People are likely to post where they see daily online activity.

 

  1. Having a business sense is critical

Your work may be great but remember,  Photography is not a basic need, show people the need to consider your photography services and do not be quick to delegate the marketing of your work to anyone yet.

  1. Be bold

This is necessary, do not be afraid to stand out and engage people on what you have to offer. Be the one to stand up and go take a photo from a crowd

  1. Persist

Disappointments are going to be there, you can be sure about that, for instance your camera can malfunction, a client may disappoint you but keep pressing on. Better days are ahead. Nobody who made it did it easily.

Now that you have been told, how do you therefore know that you are ready to make money?

  1. Do you have the basic photography equipment?

Most people complicate photography starting thinking you need a very expensive camera, to them, that shows the equipment is professional. No! All you need is a camera and a lens, it doesn’t have to be expensive. Start small and grow to where you want to be

  1. How much skilled are you?

You gain skills by practicing. At the beginning, almost every photographer will tell you that they started doing free photoshoots. This gives your client a taste of what you have to offer. That’s for the beginner, with time you start charging

  1. Are you too picky?

As much as specialization is key, don’t be too choosy about what kind of photography you do.

The photography market is ripe with opportunities and it continues to ripen with more, applying the above tips will indeed help you be on your way to making a living from your photography and not end up poor like most creatives who do not notice or realize the fortunes hidden in their art.

At the end of this class, I felt I understood a lot in terms of what I had experienced in the few months I had ventured into photography and where I wanted to go with my photography because stagnation is indeed your worst enemy in photography. Keep growing, and best of luck….

Article by
Peetstar Poet

LENSES

A Lens is the most important piece in any camera, it’s the heart and soul of photography everything
revolves around it and that’s why I found it necessary to delve just a little bit in this topic. We have
different types of Lenses depending on the type of shot you want to achieve or the occasion etc.

The creative use of the lens gives photography its expressive qualities – they shape the way you “see”
the world through the viewfinder. There is an inherent distorting quality to a camera lens, and you have
to embrace that to get your vision properly captured on “film” or in the image sensor.

Canon_17-40_f4_L_lens

The Focal Length of a Lens.
A primary characteristic of a lens is the focal length. A lens’ focal length is defined as the distance
between the lens’ optical center and the camera’s image sensor (or film plane) when focused at infinity.
To understand this definition of focal length, we need to define “optical center” as well. A lens’ optical
center is the point (usually though not always) within a lens, at which the rays of light from two different
sources entering the lens are assumed to cross. Shorter focal length lenses provide a wider field of view,
but offer less magnification. Conversely, longer focal lengths offer a shorter field of view, but provide
greater magnification. On DSLRs, the interchangeable lens’ focal length is measured in millimeters. The
focal length of a lens is usually displayed on the lens barrel, along with the size of the adaptor ring.

39722b00adb8cec6e3041cc0bf806eb8349d07dc

The Lens Ratio
When you look upon the front end of your lens barrel, you’ll see a ratio number (1:2.8, 1:2.8-4, 1:3.5-
5.6, etc), which is the maximum aperture of the lens. The aperture determines how much light the lens
transmits to the image sensor. The lower the maximum aperture value will indicate the quality of the
lens in terms of brightness. High quality zoom lenses deliver a constant f-stop throughout the focal
range (i.e. a f/2.8 at 35mm and a f/2.8 at 80mm); whereas on a lower quality lens, the f-stop varies as
you travel up the focal range (i.e. a f/3.5 at 28mm, but a f/5.6 at 80mm); you are losing at least one stop
of light as you zoom up the focal length from wide angle to telephoto.

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A lens with a low f-number (wide
maximum aperture), is a better quality lens, and allows you to do more with it. For example, such a lens
is "brighter", allowing you to take photos in low ambient light conditions, yet still register a quality exposure. In addition these bright lenses allow you to achieve a very shallow depth of field. It is to be noted that any lens that is f/2.8 or lower is considered to be a professional lens, and will have a
correspondingly higher price tag.

Standard/Normal Lens Standard Lens

The standard lens has a fixed focal length (50mm, 85mm, 100mm), and reproduces fairly accurately what the human eye sees – in terms of perspective and angle of view. For a 35mm film camera or a full-frame DSLR, the 50mm lens is considered standard. At higher focal lengths (85mm or 100mm) you have an ideal lens for portraiture, because when coupled with a wide aperture they thoroughly soften any background detail, thus making it less likely to distract from the main subject.2Wide Angle Lens

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Wide Angle Lens
A wide-angle has a shorter focal length (10 thru 42mm) when compared to a standard lens. This enables
you to capture a comparatively wider angle of view. A wide-angle lens is a natural choice for capturing
outdoor landscapes and group portraits. In fact, wide angle can be the only way to capture the complete
setting without omitting any important elements in the image. In this manner, you can use wide-angle
lenses to capture a deep DOF.3Telephoto Lens

 

 

Telephoto Lens
Telephoto lenses (100mm – 800mm) can provide you with a narrow field of view. These long lenses
enable you to compress a distance (and compress the sense of depth, as well) and pick out specific
objects from far off. They have a strong resolving power and an inherent shallow DOF, where the
slightest lateral moment can take a subject out of view. Telephoto lenses are great for wildlife, portrait,
sports, and documentary types of photography. They enable you to capture subjects from hundreds of
feet away.4Zoom Lens

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Zoom Lens
Zoom lenses have variable focal lengths, and are extremely useful. Some can range between a wide-
angle and a telephoto (i.e. 24 to 300mm) so you have extensive versatility for composition. The trade off
with zoom lenses is the aperture. Because of the number of elements required in constructing these
lenses, they have a limited ability to open up and allow in light. So unless you’re prepared to outlay a lot
of money, you will give up lens speed.5Fisheye Lens

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Fisheye Lens
Fisheye lens is a specialized, wide-angle lens that provides extremely wide images by changing straight
lines into curves. It can sometimes produce circular, convex, or oval images by distorting the perspective
and creating a 180° image. The range of focal length varies between 7~16mm in a fish-eye lens.6Macro

 

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Lens Macro
Lens Macro lenses are used for close-up or “macro” photography. They range in focal lengths of
between 50-200mm. These lenses obtain razor-sharp focus for subjects within the macro focus distance,
but lose their ability for sharp focus at other distances. These lenses enable the photographer to obtain
life-size or larger images of subjects like wasps, butterflies, and flowers.7Tilt-Shift Lens

Tilt-Shift Lens
The Tilt-Shift lens enables you to manipulate the vanishing points, so when you’re shooting buildings
you can alter the perspective of an image so the parallel lines don’t converge, thus eliminating the
distorting quality of the lens. The tilt-shift lens also enables you to selectively focus an image; where
only specific portions of the image are in focus and out of focus within the same plane.8

Image-Stabilization Lens
These lenses contain small gyro stabilizer sensors and servo-actuated lens elements, which purportedly
correct for camera shake that occurs with longer focal length lens or in low-light conditions when you
need to have slower shutter speeds to achieve an effective EV. It is claimed that these lenses enable the
user to shoot handheld at 2 to 4 stop slower shutter speeds (exposure 4 to 16 times longer) than the
minimum required for a sharp image.

Conclusion
There are many possible lens choices and all will give you a different and distinct image. Part of the
creativity of the photographer is in selecting the right lens to capture the vision of the world the way she
or he sees it, or wants to present it. You might also like: Simple Wedding Photography eBook Essential
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Composition Tips Seascape Photography Tips Top 10 Digital Photography Tips

References

www.exposureguide.com/lens-basics

COMPOSITION IN PHOTOGRAPHY

Composition is very essential in photography. It’s like ingredients that you need when you are cooking
food; in this instance food is a Photo which is the final product when applied right, well we know the
answer to that don’t we? Alternatively I view it as a set of tools that can be taken out of one’s
compositional tool belt at any given time in the construction of a great image. So what is Composition in
Photography??

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Definition of Composition in Relation To Photography
Composing an image means arranging elements within it in a way that suits the core idea or goal of your work best. Arranging elements can be done by actually moving objects or subjects. Composition is a way of guiding the viewer’s eye towards the most important elements of work sometimes in a very specific order. A good Composition can help make a masterpiece even out of the dullest objects and subjects in the plainest environments.The topic sounds dull but it’s good to know that one of the first qualities of a photo that catches and captures a viewer’s eye is the composition. Great composition is something that immediately separates the amateurs from the pros and enthusiasts. How you place various objects in the photographic frame determines the composition and works tremendously toward creating a feeling greater than what the object would convey in the real world. Composition is one of the most important elements of the craft of photography, and it is a skill that can be taught and honed through extensive exercise and persistent practice. The key word is persistent practice. Now for easy learning am going to give you Tips on How we can be good composers or cooks in that matter when it comes to photos.

Focus the Viewers Attention

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To raise the quality of your photos you must make sure that the main subject is of heightened interest and is effectively positioned in the frame to draw the viewer’s eye exactly to where you want it, and emphasize that subject.This can be done in a variety of creative, artistic and symbolic ways. Size, color, shape and how the object contrasts with the rest of the elements in the image (foreground, middle ground and background) are ways to isolate and direct attention to the subject.

Balance, Layout, Arrangement

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The layout of your images influences how visually effective or stimulating your photos will be. When
composing your photo, seek a balance in the color, the lighting, and object placement within the frame’s
constricting rectangle. When we talk about “balance” in a photograph, we mean a composition that has
arranged the visual elements in such a way as to be pleasing to the eye. We’ve all seen group photos (of
friends and family) in which the subjects are stuck in the center of the frame with no apparent design
other than to fit everyone in the frame, and without regard to effectively filling the frame either. You
seek to achieve interesting composition and perspective by being creative with where and how you
physically position the camera, such that the composition has a unique perspective, or view of the
world. For example, if you put the camera at the level of the floor when your pet or baby approaches
the camera, that photo has a much more interesting composition and perspective than if the camera
were held at full height while looking down at the pet or baby. Like many art concepts, perspective and
composition is either instinctual, or it can be developed through practice and study.

Use Contrast
Contrast — in lighting — is another way to add dimension to an image. Lighting contrast is the difference between the lightest light and the darkest dark in a photograph. Manipulating this element, works wonders to extend the depth, the three-dimensional quality of a photograph – one of the great feats and benchmarks for your photographs. You can also use contrast in shape & size to affect the intricacy of your photos; contrasting geometry inherently creates that dramatic tension that we were talking about earlier. You feel like there is more to “the story”.

Frame within a Frame
This is an artistic concept that photographers lifted from painters, which one uses a frame (like a door, a window, a mirror, an archway) within the overall frame to further isolate an object/subject. The key to
using a frame within a frame is to make sure that the frame is distinct in shape and lines, and is in sharp
focus. Your viewer’s attention will immediately be taken to exactly what you want them to see by using
this technique.

Blur the Background

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A photograph can have a blurry foreground or background, so this special optical property can enhance
the composition of your photos by further isolating the main subject from everything else around it. You
can blur the background or foreground by having command over the depth of field, which is controlled
by the lens’ aperture, focal length and object’s distance from the lens. Mastering this skill is critical for
more interesting images. The wider apertures (f/1.4 to f/2.8) effectively reduce DOF, as do longer focal
length lenses.

Pay Attention to Details
Pay Attention to Details Composition tips- As with everything else in life, the details needs to be
properly addressed and emphasized in photography. Every detail can do something different to your
photograph or create a new meaning. A photo of a flower is much different when you can see the way
the morning dew plays against the texture of the flower’s petals. When doing a portrait, use lighting to
bring out the heavy laugh lines and crow’s feet on a person’s face. Character in a face makes an
interesting portrait. If you think about it, it is the details of objects and people that delve beneath the
surface and tell more of a story, more about that singular moment in time.

The Rule of Thirds.
This is another illustration/painting technique that photographers must master (so it can then be
broken). The Rule of Thirds divides the canvas/film frame with three vertical lines and three horizontal
lines. The four intersecting vertices are the key points to remember, as studies have demonstrated that
the human eye goes to those points first when looking at a framed object like a painting, sketch, or
photograph. Therefore, when you are composing the photograph, placing the key elements at one of
those four points enhances the dynamics of your photo.

Crop and Clip.
One of the beauties of digital photography is the relative ease with which you can do post-processing,
something formerly reserved for the darkroom. With Photoshop you can crop an image for better
aesthetic results. Cropping is the process of re-framing a photograph to enhance the composition.
We’ve all seen (or perhaps taken) photos where there are distracting elements at the edges of a frame
or perhaps intruding on the secondary areas of the main subject. You can crop the photo to eliminate
these unwanted elements.

Differences in Perspective.
Perspective is how the photographer views the objects in the camera frame via the placement of the
camera. For Example, the same will have different perspectives when photographed at eye level, from
above or from ground level. By varying the perspective you change the placement of the horizon line
and you influence your audience’s perception of the scene. For example, if you placed the camera on
the ground level to take a full body photo of someone, and angled the camera up to fill the frame with
your subject, he or she will appear much more menacing, powerful and larger than if the camera was
held at eye level. Another way to look at differing perspective is to utilize camera positions that are
typical to what the human eye sees. Birds eye views or extremely high angles change the dynamics of
your composition.

Opt For Simplicity.
The concept is less more lends itself effectively to just about everything, and photography is no
exception. Overly complicated or complex photographic composition has the same problem as
compound complicated sentences in writing, which make it difficult for the audience to understand and
appreciate the idea that is trying to be conveyed. Simple in this context doesn’t mean simplistic, but
rather lacking unnecessary elements that confuse or are redundant. In photography creating, but
distinct compositions simplify yet enhance the delivery of the idea. The mind’s eye of the viewer can do
all the heavy lifting.So with this in mind let’s practice the tips and with due time and the required exposure to different situations we will be better day in day out.

References

For More Information and Research Visit

http://www.exposureguide.com